Wrexham have posted record turnover figures of £26.7 million ($34m), with the club’s documentary series considered to have helped that revenue spike.
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Red Dragons promoted out of League Two in 2024Documentary attracts commercial partnersMore big money being spent in ambitious projectFollow GOAL on WhatsApp! 🟢📱WHAT HAPPENED?
Hollywood co-owners Ryan Reynolds and Rob McElenney have seen financial figures in North Wales rocket by 155 per cent for the year ending June 2024. The history books are said to have been rewritten when it comes to the money generated by a team that successfully secured promotion out of League Two in 2023-24.
AdvertisementGetty Images EntertainmentTHE BIGGER PICTURE
Wrexham are a rather unique case in the English Football League, with A-list investors attracting global attention. Cameras have been welcomed behind the scenes at SToK Racecourse, with ‘Welcome to Wrexham’ opening up a window to the world.
DID YOU KNOW?
That series, with is Emmy Award-winning, has helped to attract sponsors such as United Airlines and HP, allowing commercial revenue to surge from £1.9m to £13.2m. Wrexham have, however, still posted losses of £2.7m over the 12-month accountancy period – which is down from £5.1m, but points at more work needing to be done in order for books to be balanced.
Getty ImagesWHAT WREXHAM SAID
Wrexham’s accounts overview said: “The 2023/24 season was one that brought success on the pitch for the men's team who achieved promotion from EFL League Two, having achieved promotion from the National League the season before.
“Following the early announcement that the Welcome to Wrexham documentary would be continued for a third series to cover the events on and off the pitch for the 2023/24 season, this enabled the club to achieve further commercial growth.
“The documentary, while not delivering any direct financial return for the club, provides us with a marketing platform that can be monetised through the delivery of TV exposure for our partners and is our 'point of difference.”
